If you are a fibre farmer, a wool grower, or considering becoming a fibre farmer then having a strong foundation for marketing your fibre yarn and fibre products will be essential to your success.
There are many ways to market your fibre and wool - and this workshop will give an outline of the various markets (online, wholesale, retail, wool growers) and the pros and cons of each opportunity, and the potential for sales.
But more than that this workshop will help you as a farmer or producer sell you, your story and ultimately your wool and fibre product. Marketing is about showing up as your self, with your story and finding the best ways to tell your customers all about it.
Wednesday, August 24
6pm - 8pm CST
Cost: $55 - $75 (sliding scale)
Location: This is an ONLINE zoom workshop (details will be emailed out to participants)
To read more about the sliding scale, check it out here.
This workshop will cover:
- pros and cons of the sales channels for wool & fibre (focus on Canada)
- market research (who are your customers and how can you reach them)
- Branding & Storytelling - who are you, what is your product and how can you share that information with customers
- practical advice and analysis on the various tools for marketing (ie. social media, newsletters, media, signage and more).
